# What is Joinchat?

Joinchat is software specially designed for **WordPress**, based on a **freemium** business model. It is made up of three plugins:

## **1. [Joinchat (free version)](https://join.chat/en/sign-up/)**

This is the base plugin, available in the official WordPress repository. It is designed to solve two main problems:

- Improve conversions for any online business, through a floating button that connects visitors with the business’s **WhatsApp support**.
- Drive traffic from landing pages to conversion pages.

## **2. [Joinchat Premium (paid version)](https://join.chat/en/pricing/#tab-premium)**

This is a yearly subscription plugin with several pricing plans, available on the Join.chat website. It is designed to:

- The floating button is not just a shortcut, but is also **capable of qualifying leads**, sparking curiosity and a basic level of awareness in the visitor about the value proposition of the product or service, motivating them to want to know more.
- **Segment user access to the WhatsApp channel**, ideal for businesses that receive too many repetitive inquiries on this and other direct contact channels.
- **Create Chat Funnels**, that is, conversational forms.
- In its **Joinchat Premium+** version, it also allows you to:
    
    - Capture lead data.
    - Send this data to other applications (CRM, ERP, Zapier, etc.) via webhooks.
    - Integrate the information with Ads campaigns.

## **3. [Joinchat AI (paid version)](https://join.chat/en/pricing/#tab-ai)**

This is a monthly subscription plugin that includes an **artificial intelligence** service. It is designed to:

- Create AI conversational agents, ideal for businesses that receive a high volume of repetitive inquiries, both during and outside of business hours.
- Work as a **semi-autonomous** service that supports the helpdesk team and can resolve up to 80% of inquiries.
- Generate **detailed reports** of all conversations.

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> The **free plugin** is always required as the base.
> The two paid plugins (**Joinchat Premium and Joinchat AI**) can be used independently or together, offering better solutions. For example, when combined they allow you to integrate **Chat Funnels** to collect lead data along with the **AI assistant**, so that for the end user it is imperceptible whether they are interacting with a funnel or with artificial intelligence.